Technology has become an integral part of all of our lives, is changing how I design,

User-centered design is focused on solving users’ problems. In  practice, it means that instead of setting out to build a specific solution, we start by building empathy for our clients. We sit with clients and observe their daily routine to discover the challenges they encounter. Using a series of interviews and guided conversations about their needs and preferences, we ideate concepts that will deliver value for our users.

Design Thinking cannot begin without a deeper understanding of the people you are designing for. In order to gain those insights, it is important for you as a design thinker to empathize with the people you’re designing for so that you can understand their needs, thoughts, emotions and motivations.

“Whats”, “Hows” and “Whys”

„What, we record the details (not assumptions) of what has happened. In “How”, we analyze how the person is doing what he/she is doing (is he/she exerting a lot of effort? Is that individual smiling or frowning?). Finally, in “Why”, we make educated guesses regarding the person’s motivations and emotions. These motivations we can then test with users.“

Emil Mitry

Design Thinking process involves developing a sense of empathy towards the people you are designing for, to gain insights into what they need, what they want, how they behave, feel, and think, and why they demonstrate such behaviors, feelings, and thoughts when interacting with products in a real-world setting.