Experience

Worked All Over the World

Consult with marketing teams to create/develop/optimize designs for landing pages, article pages, webinar/video pages, content hubs, and product description pages. Work with agility and urgency to execute and iterate on web designs; must be self-motivated, detail-oriented with excellent organization skills, eager to learn, and have the ability to multi-task and prioritize in a fast-paced environment.
Develop prototypes, mockups, and wireframes to inform discussions around user experience design, experimentation, user testing, etc. for a variety of page types. Develop new web page design component recommendations as well as evolve existing components.
Effectively partner and collaborate across multiple departments at Client to refresh and update existing pages into new brand standards and to incorporate updated functionality.
Execute detailed and thorough designs accounting for edge cases and technical constraints.

Locations

Broadcom

July 2021 - July 2023
Texas, USA

Job flow

Job flow

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Lead the ideation, prioritization, road mapping, design, and approval process for new features and A/B tests for AIOps & Automation - Mainframe. Prepare documentation for planning and execution of all testing activities and maintain library of results. Conduct user research through surveys, usability testing and heat maps. Provide insights and recommendations through data storytelling for all optimization activities and new features implemented. Create pivots and further ideation from learnings to further improve results. Analyze site metrics to track performance of various optimization activities and prepare reports for stakeholders as needed. Collaborate with a team of designers, developers, and stakeholders to execute features or enhancements for our prospects & customers. Support marketing in overall site maintenance and consistency, including content Gather and evaluate user requirements in collaboration with product owners. Identify and troubleshoot UX problems. Conduct user research on new and existing designs to ensure that final creative addresses user feedback. Prepare and present rough drafts to internal teams and key stakeholders. Illustrate design ideas using wireframes, storyboards, process flows and sitemaps
Make adjustments based on user and product owner feedback. Remain current on the latest technology, interactive tools, industry trends, content management, usability and design methodologies.
Understand business goals/products/objectives and translate those messages to the customer clearly and effectively. Collaborate with creative team and marketing managers to develop and execute creative strategies. Participate in strategic, creative brainstorming sessions that produce fresh ideas
Assumes responsibility for ensuring that the design on projects fulfills the creative vision devised by project stakeholders. Analyze digital channel metrics to identify any blockers in the user flow and/or areas of opportunity.

GE Current

Mar 2018 - Aug 2019
Texas, USA

GE Current Analysis

GE Current Analysis

GE Current Analysis

• Highly collaborative, low-ego approach to design. Experience working with stakeholders, product managers and engineers to drive research-based strategy, vision, and execution.
• Conducted core, user research to learn more about my users and their biggest pain points, needs and wants in order to begin to conceptualize and discover product solution opportunities within the Supply Chain & Operations organization
• Engaged with cross-functional teams made up of Product Owners, Product Managers, Scrum Masters, Agile Coach, BA, QA and in-house Development teams to gather and review user & design requirements and effectively manage expectations together
• Created design strategies, user stories and plans of attack with my Product Manager to define strong product design direction and decisions for user experiences of different digital products within a complex portfolio
• Produced required UX Design artifacts that helped translate user requirements and information before creating designs, including - User Journey Maps, Current & Future Screen Flows, Predictive User Personas, IA Audits and synthesized design documentation
• Worked collaboratively with teams and partnered with the business on doing discovery workshops to identify core user problems to design future experiences that solve people's problems vs. business goals
• Experience in Human-Centered methods for User Experience Design. A thinker and a doer. I’m person with vision, enthusiasm, energy and integrity who consistently delivers to high standards and makes things happen.
• Proficiency using analytic tools, user testing methods and platforms (such as Lookback, Maze, Mixpanel, GA, Hotjar, kissmetrics, userzoom, Typeform, Qualtrics, Usertesting, surveymonkey, dscout, miro.)

GE Oil & Gas

Mar 2015 - Mar 2018
Texas, USA

E Commerce

E Commerce
GE Oil & Gas Website

GE Oil & Gas Website

GE Oil & Gas Website
GE Oil & Gas Website

GE Oil & Gas Website

Sizing Tools

• Extensive knowledge of UX and design process and approaches for software development, the SDLC, Agile, Lean and SAFE. Some technical background a plus
• Designed Interaction, prototypes, and champions useful, usable, and desirable user interfaces for BHGE a GE Company portfolio of software products, including mobile, desktop, and embedded application platforms.
• Create the workflow for GE Oil& Gas Site and Design The Portal to Accommodate all GE Products in One Place. Designed the user interface deign for Sizing Tools and Combined Five Softwares to one Software. Designed The Parts Store for MENAT.
• Define information architecture, structures and patterns to build consistency across the products.
• Experience with integrations, acquisitions or mergers, Experience with enterprise wide or oil & gas industry software. Experience and understanding of software development and cloud development lifecycle.
• Recommend user focused improvements and changes needed to be executed within a complex enterprise application.
• Conduct customer interview and field research trips to gain qualitative insights on customers’ needs and current pain points.
• Communicate research findings, conceptual ideas, detailed design, and design rationale.
• Manage the design process, drive decisions, track issues, and assist in estimating resource needs.
• Working closely with development teams to ensure designs are realistic, within scope and that design specifications are implemented.
• Participate as a contributor to an interdisciplinary team that includes other designers, product management, business strategists and software developers.
Created the workflow for GE Oil& Gas Site and Design the portal to accommodate all GE Products in One Place.
Designed the user interface deign for Sizing Tools and Combined Five Softwares to one Software, "engageRecipe."
Designed The Parts Store for MENAT. Working With Communication To bring GE Oil & Gas To better User Experience.