User Center Design

“User-centered design is a method where I start by understanding my client’s goals and target audience. Then, I create personas for each type of user. Next, I develop scenarios based on these personas. Finally, I create wireframes and prototypes using these scenarios as inspiration. I find this method helpful because it helps me understand exactly who my product is for.”.

This revolution is impacting almost every industry in every country and causing a tremendous change in a non-linear manner at an unprecedented rate, with implications for all disciplines, industries, and economies. Three key terms Automation, i.e., reducing human interaction in operations, Intelligent, i.e., ability to extract insights or usable knowledge from data, and Smart computing, i.e., self-monitoring, analyzing, and reporting, known as self-awareness, have become fundamental criteria in designing today’s applications and systems in every sector of our lives since the current world is more reliant on technology than ever before. The use of modern smart technologies enables making smarter, faster decisions regarding the business process, ultimately increasing the productivity and profitability of the overall operation, where Artificial Intelligence (AI) is known as a leading technology in the area. The AI revolution, like earlier industrial revolutions that launched massive economic activity in manufacturing, commerce, transportation, and other areas, has the potential to lead the way of progress. As a result, the impact of AI on the fourth industrial revolution motivates us to focus briefly on “AI-based modeling”.


Process for conducting usability tests

“I start by creating a plan for the test that includes who I will recruit as participants, where I will hold the test and what tasks I want them to complete on the site. Then, I create scenarios that help me learn more about how users interact with the site. After each test, I review the data collected and identify any issues or concerns. From there, I make changes to the design based on the feedback from the test.”

To advocate for a user experience design change

“In my last role, I had to advocate for a change in our website’s design. The original design was very cluttered with too many colors and images. This led to a poor user experience because it was difficult to find important information on the site. I met with the marketing team to discuss the issue. Together, we decided to simplify the design by removing some of the clutter and adding more white space. After implementing these changes, we saw a 10% increase in conversion rates.”